Privacy Policy

Last updated: June 11, 2026

FloyaraMusic OÜ (Reg code: 16341789, Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1 74626, Estonia) operates the platform Molfara at https://molfara.me, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalized self-development experience (the "Services"). Molfara is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, email address, phone number, and billing address.
  • Date of birth — essential for the core functionality of our services, used to generate personalized personality analysis reports.
  • Financial information including payment card information, transaction details, form of payment, and payment confirmation.
  • Account information including your username, password, preferences, and settings.
  • Transaction information including the plans, credits, or services you purchase, and your transaction history.
  • AI consultation data including the content of your interactions with our AI assistant, session history, and generated responses. This data is stored to provide cross-session context and improve your experience.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, enter your date of birth, use the Services, interact with the AI consultation feature, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to generate personalized personality analysis reports based on your date of birth, to process your payments, to fulfill your orders, to manage your AI consultation credits, to store and retrieve your AI consultation history for cross-session context, to create, maintain and otherwise manage your account, and to create a customized experience for you. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, and to show you relevant content. You may opt out of marketing communications at any time.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to secure our services.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

AI Consultation Data

When you use our AI consultation feature, the following data processing applies:

  • Chat messages you send and AI responses you receive are stored to provide continuity across sessions and improve the quality of future consultations.
  • Session summaries are automatically generated and stored to enable the AI assistant to recall relevant context from previous interactions.
  • Key insights derived from your consultations may be stored in an aggregated form to enhance personalization.
  • AI consultation data is processed by third-party AI service providers (such as OpenAI) to generate responses. By using the AI consultation feature, you consent to this processing.
  • You may request deletion of your AI consultation history at any time by contacting our support team.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage).
  • With AI service providers (such as OpenAI) for the purpose of generating AI consultation responses. Only the data necessary for generating a response is shared, and we do not share your personal contact details with AI service providers.
  • With cloud infrastructure providers (such as Cloudflare) for data storage, content delivery, and platform performance optimization.
  • With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Cookies, Analytics and Advertising Technologies

We and our providers use cookies, pixels, tags and similar technologies for web analytics, performance measurement and advertising. In particular, we share de-identified or hashed data about on-site activity (page views, add-to-cart, purchases) with the following partners:

  • Meta Platforms Ireland (Facebook, Instagram) — via the Meta Pixel and Conversions API to measure advertising performance, build audiences and run retargeting. You can manage this through the “Off-Facebook Activity” settings in your account.
  • Google (Google Analytics 4, Google Ads, Google Tag Manager) — for web analytics, conversion measurement and advertising campaigns. You can opt out via Google Ad Settings and the Google Analytics opt-out add-on.
  • Microsoft Clarity — for on-site behaviour analysis (heatmaps, session recordings) to improve usability.

These partners process the data they receive in accordance with their own privacy policies. Where required by law, you can manage cookie consent via the on-site consent banner or your browser settings.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

AI consultation data is retained for as long as your account remains active to provide cross-session context. Upon account deletion or upon your request, AI consultation data will be permanently deleted.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you, including your AI consultation history.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at molfarame@gmail.com or contact us at:

FloyaraMusic OÜ

Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1 74626

Estonia

For the purpose of applicable data protection laws, we are the data controller of your personal information.